BuzzFeed is an American internet media company based in New York City . The firm describes itself as a "social news and entertainment company" with a focus on digital media and digital technology in order to provide "the most shareable breaking news, original reporting, entertainment, and video." [5] BuzzFeed was founded in 2006 as a viral lab, focusing on tracking viral content , by Jonah Peretti and John S. Johnson III. [6] Kenneth Lerer, co-founder and chairman of The Huffington Post , started as a co-founder and investor in BuzzFeed and is now the executive chairman as well. [6] Prior to establishing BuzzFeed, Peretti was director of research and development and the OpenLab at Eyebeam , Johnson's New York City-based art and technology nonprofit, where he experimented with other viral media. [7] [8] The company has grown into a global ...